Whether you are just starting to consider podcasting, want to improve an existing podcast, or are ready to orchestrate a full launch from scratch, we can help.
TESTING THE WATERS
Advice and guidance on starting or restarting a podcast, improving a current podcast, or even whether podcasting at this time is the right move for you or your business/brand/organization.
Full analysis of active or inactive, existing podcast. Recommendations for improvements (format, audio, distributions, monetization, etc.)
Covering every aspect of planning, launching, and maintaining a podcast, including format, frequency, content planning, recording, editing, distribution, marketing, monetization and maximizing impact.
Small, mid-sized and large corporations, individuals and sole proprietors, nonprofits, and municipalities are all recognizing the benefits to using podcasting as a marketing and communications tool.
Our award-winning staff is ready to help you or your organization plan, execute, and maintain a professionally produced, engaging, and impactful podcast.
All of our work includes full consultation and execution regarding content planning, audio recording and editing, branding, artwork and music, distribution, marketing and monetization.
Our capabilities include the ability to create:
Show type/style: Interview, information sharing, educational
Goal: Establishing expertise, brand building, client/public outreach, lead generation, internal communications
Good for: Individuals, small- to mid-sized businesses, nonprofit organizations, cities/municipalities
Why a ‘broadcast’ podcast? There are more than 100 million monthly American podcast listeners. This number is continuing to rise, across all demographics.
Show type/goal: Concept-based, narrative, series-driven
Good for: SMBs and large corporations, nonprofit organizations, municipalities
Why a ‘branded’ podcast? Brands that have a podcast see 89% higher awareness compared to those that don’t (JarAudio.com)
Show type/goal: Highly concept-based, narrative, made for general public mass consumption
Good for: Mid- to large-sized businesses and corporations, major brands / influencers / thought leaders, municipalities
Why a ‘high-visibility’ podcast? Marketers will spend over $1 billion on podcast advertising in 2021.